(ho-koo-ah) TRANSLATION: Crest of a Wave We recommend ordering a half size smaller than what you would typically order. Wet Sand Principle Inspired by the feeling of bare feet in wet sand, OluKai builds their footwear with anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. You'll find these contoured footbeds in every product they make. From water-friendly sandals to beach town shoes to upcountry boots, OluKai's footwear is designed to deliver unparalleled comfort from the ground up. The Outsole Non-marking rubber outsole featuring a sea urchin lug design and razor siping for added traction. The Footbed Compression molded EVA midsole with brushed drop-in ICEVA footbed provides anatomical fit for sustained comfort. NON-MARKING RUBBER Olukai's thermoset rubber is a compound of natural and synthetic rubber that will not leave marks or ‘scuffs’ on surfaces of any type. their gum rubber outsoles, as a natural material, will always naturally be non-marking. VEGAN FRIENDLY Olukai's vegan friendly footwear offers the durability, traction and support you expect from OluKai while using 100% high­-quality synthetic materials, 0% animal products. The aloha spirit defines the islands- equal parts joyful greeting, respectful blessing, and humble wish. It’s a way of life and a unique sense of warm generosity born of polynesia but not bound by geography. Aloha is Hawaii’s greatest export. Native Hawaiians bring it wherever they venture, and visitors always take aloha home. Olukai paired three Hawaiians- an explorer, an artist, and a surfer, and three like-minded non-hawaiians on creative and inspiring adventures in far-flung corners of the map to document the spread of the aloha spirit.  Anywhere Aloha. For The Explorers Sharing traditional knowledge anywhere in the world - under the same moon that shines down on us all - that’s aloha. For The Artists Aloha means caring for other people, showing respect, and then receiving that respect back. When I travel around the world I try to be the best ambassador of aloha that I can be and hopefully it inspires people to pay it forward. For The Surfers On the Oregon Coast you find your aloha in a steaming cup of coffee and a surf check from a pine covered ridge, not a cup of shave ice while peering to the outer reefs.